Singapore’s awkward music video

This is a rather bizarre public service announcement (PSA) and reminded me of William Gibson’s ‘Disneyland with the Death Penalty’ piece from 20 years ago, and was ‘revisited’ in this Wired piece in April.

In the dystopian future, as the human population plummets, we’ll need PSAs to remind us to get laid. Apparently that future is here, at least in Singapore, a nation whose birth rate is one of the lowest in the world. Now their government, with the help of Mentos, is trying to jumpstart a baby boom with this vaguely hip hop song urging people to have sex. Over at Foreign Policy’s Passport blog, Joshua Keating calls the video the country’s least successful effort at social engineering.