When is a phone (and phone service) no longer a telephone? The added-value and over-the-top (OTT) services have been almost universally been adopted because of cost and convenience. Now they’ve demonstrated that their use can substantially change end-user behavior with respect to ‘pure telephony’.
“Mobile and fixed-line call volumes declined in the UK for the first time last year as people opted to communicate via social networking sites and text messaging hit a record high.
“The average number of texts sent per person climbed to 200 a month, a 16.6 per cent rise on the previous year, while total mobile telephone calls fell 1.1 per cent to 124bn minutes. The number of texts sent has more than doubled over the past four years.